1st Edition
by Paula Brough (Editor)
This is the first comprehensive
guide to the range of research methods available to applied
psychologists. Ideally suited to students and researchers alike, and
covering both quantitative and qualitative techniques, the book takes
readers on a journey from research design to final reporting.
The
book is divided into four sections, with chapters written by leading
international researchers working in a range of applied settings:
- Getting Started
- Data Collection
- Data Analysis
- Research Dissemination
With
coverage of sampling and ethical issues, and chapters on everything
from experimental and quasi-experimental designs to longitudinal data
collection and focus groups, the book provides a concise overview not
only of the options available for applied research, but also of how to
make sense of the data produced. It includes chapters on organizational
interventions and the use of digital technologies, and concludes with
chapters on how to publish your research, whether it’s a thesis, journal
article or organisational report.
This is a must-have book for anyone conducting psychological research in an applied setting.
