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Advances in Digital Marketing and eCommerce: First International Conference, 2020
Description
(Springer Proceedings in Business and Economics) 1st ed. 2020 Edition
by Francisco J. Martínez-López (Editor), Steven D'Alessandro (Editor)
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Details
Year:
2020
Pages:
230
Language:
English
Format:
PDF
Size:
9 MB
ISBN-10:
3030475948
ISBN-13:
978-3030475949
ASIN:
B088BNFZPF
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