by Nawal K. Taneja (Author)
Unprecedented
social changes, accelerated by facilitating technologies and the
COVID-19 pandemic, are calling for airlines to think deeply and
non-conventionally on what will be important to existing and new
travelers, as they change their lifestyles. New thinking requires
airlines to extend the boundaries of their businesses to go beyond their
traditional domains. This need goes beyond the renovation and iteration
of conventional products to the transformation of products requiring
new ideas and ways to scale them. Examples include the development of
cost-effective urban air mobility, intermodal passenger transportation,
door-to-door travel that is sustainable, and personalized offers.
Airimagination: Extending the Airline Business Boundaries raises
some thought-provoking questions and provides a direction for practical
solutions. For example, what if airlines developed products and
services that finally meet end-to-end needs of customers seamlessly by
collaborating in the value-adding open ecosystems, using platforms that
facilitate effective engagement with both "digital and nondigital"
customers and employees in real time and at each touch point?
Ironically, the current time is an advantage for some airlines as they
already have had to deal with a deep and wide disruption caused by the
pandemic, leading operations to start from ground zero.
This
book, the latest in a long and well-regarded series by Nawal K. Taneja,
explores innovative best practices within the airline business world,
complemented by numerous insightful perspectives contained in multiple
forewords and thought leadership pieces. This book is aimed primarily at
high-level practitioners within the airline industry and related
businesses.
