by Guy Fraser-Sampson (Author)
The investment landscape has changed dramatically over the last few years, destroying many of the old certainties by which investors lived their lives. In particular, it has shaken belief in the ability of traditional asset types such as bonds and equities to protect them from abnormal market conditions, and it has brought home how closely correlation between different markets can be squeezed together by extreme pressure.
Future investors will have to regard so-called
"alternative" assets as essential elements within their portfolios, and
be prepared to deal with the complexities that this will entail. This
will in turn force a re-appraisal of core concepts such as "risk" and
"return", not least because some alternative asset classes do not lend
themselves well to traditional return measures. Exciting times lie
ahead, but a thorough working knowledge of the various alternative asset
classes will be an essential pre-requisite to success, and perhaps even
to survival.
Alternative Assets meets investor's need for
a guide on where to allocate in this new climate. It provides investors
with a primer on each alternative asset class, as well as practical
tips on the pros and cons, implementation, returns analysis, fees and
costs. It also offers introductory guidance on how to set investment
targets, and how alternative assets can be accommodated within the
allocation process. Each chapter gives useful background knowledge on a
particular asset type, including a discussion of whether a satisfactory
beta return level exists and, if so, the different ways in which it
might be accessed.
Written by best-selling author Guy
Fraser-Sampson, this book guides investors through the new look
alternative investment arena, providing post-financial crisis
perspective and investment advice on the alternatives landscape.
