1st Edition
by Daniel Vaughan (Author)
While several market-leading
companies have successfully transformed their business models by
following data- and AI-driven paths, the vast majority have yet to reap
the benefits. How can your business and analytics units gain a
competitive advantage by capturing the full potential of this predictive
revolution? This practical guide presents a battle-tested end-to-end
method to help you translate business decisions into tractable
prescriptive solutions using data and AI as fundamental inputs.
Author
Daniel Vaughan shows data scientists, analytics practitioners, and
others interested in using AI to transform their businesses not only how
to ask the right questions but also how to generate value using modern
AI technologies and decision-making principles. You’ll explore several
use cases common to many enterprises, complete with examples you can
apply when working to solve your own issues.
- Break business decisions into stages that can be tackled using different skills from the analytical toolbox
- Identify and embrace uncertainty in decision making and protect against common human biases
- Customize optimal decisions to different customers using predictive and prescriptive methods and technologies
- Ask business questions that create high value through AI- and data-driven technologies
