Analyzing Social Media Networks with NodeXL: Insights from a Connected World

2nd Edition 

by Derek Hansen Ph.D. University of Michigan (Author), Ben Shneiderman Ph.D. SUNY at Stony Brook (Author), Marc A. Smith Ph.D. UCLA Los Angeles CA (Author), Itai Himelboim Ph.D. - School of Journalism and Mass Communication University of Minnesota (Author) 

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.

This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.