Description
by Malin Martnes
Learn to use Microsoft's
powerful marketing automation tool, and get comprehensive knowledge
with this in-depth guide covering the core capabilities of Dynamics 365
Marketing
Key Features
Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing Get knowledge on how to use the systems features and functionality out-of-the-box Test your knowledge with self-assessment tests to better understand the content Book Description
Marketing
is one of the most powerful entities in the modern world with the
potential to make or break a business. The mighty Microsoft Dynamics
356 Marketing tool offers a wide range of marketing automation tools,
understanding which is an essential skill for a successful marketer.
This in-depth guide to the ins and outs of Dynamics 365 Marketing will
help you grasp all the information you need to implement and use the
system the right way. Starting with the setup and configuration of your
Dynamics 365 Marketing instance, you'll explore fundamental concepts,
such as leads, accounts, and contacts, and the creation and
administration of segments and lists. Once you've grasped these basic
concepts, you'll advance to the core of the book. From the email editor
to outbound and real-time customer journeys and from the event module
to Customer Voice, you'll develop a solid understanding of the
fundamental topics crucial for anyone who wants to be a Dynamics 365
Marketing functional consultant.
By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.
What you will learn
Create and manage marketing forms and pages Write good emails and use analytics to measure their effectiveness Explore outbound and real-time customer journeys Use Power Pages for real-time marketing events Create surveys to send to your customers with Customer Voice Exploit the Microsoft ecosystem to get the best results Who this book is for
Whether
you are a marketing consultant working on implementations or a
marketer using the system, this book will help you learn all about
Dynamics 365 Marketing. With the help of detailed explanations and
self-assessment tests, you'll explore the system and will get be ready
for end-to-end implementation.
Table of Contents
The Basic Configuration of Dynamics 365 Marketing Managing Leads, Accounts, and Contacts What Are Segments and Lists? Managing Marketing Forms, Pages, and Websites Creating Marketing Emails Outbound Customer Journeys Real-Time Marketing Journeys Managing Events Dynamics 365 Customer Voice Power Platform
