1st Edition
by Philip Corr (Author), Anke Plagnol (Author)
Behavioral economics is everywhere
– whether used by governments to shape our judgement and decision
making, advertisers and marketers to sell products, or even politicians
to sell policies, its insights are important and far-reaching.
Behavioral Economics: The Basics
is the first book to provide a rigorous yet accessible overview of the
growing field that attempts to uncover the psychological processes which
mediate all the economic judgements and decisions we make. In seven
accessible chapters, the book answers questions like:
- What is behavioral economics?
- How does it help us to understand economic behavior?
- What does it tell us about how people form judgements and make decisions in their private and public lives?
- What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?
With recommended further readings throughout, Behavioral Economics: The Basics is
essential for all students taking courses in behavioral economics,
economic psychology, consumer psychology, microeconomics and game
theory, and also for professionals looking for an accessible
introduction to the topic.
