by Debashis Sarkar (Author)
This
impactful volume demonstrates the application and power of psychology
and behavioural economics in the pursuit of quality and continuous
improvement.
It focusses on how the works of stalwarts such as
Daniel Kahneman, Richard Thaler, Mihaly Csikszentmihalyi and many others
can be used to build an organization that is known for quality products
and flawless service delivery. The application of psychology and
behavioural economics is still new to quality improvement, and in this
book, Debashis Sarkar shares 25 lessons, featuring specific examples
based on real life, that show how their application can increase the
effectiveness of outcomes.
Behavioural Science for Quality and Continuous Improvement: 25 Lessons from Psychology and Behavioural Economics
is ideal for business improvement professionals of all hierarchies and
across different functional areas and industries seeking to understand
the potential of psychology and behavioural economics and their
applications, as well as in training and executive development
programmes and for scholars of operations management, quality
management, and engineering.
