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Concepts of Quality Connected to Social Media and Emotions
Description
(Sustainable Management, Wertschöpfung und Effizienz) 1st ed. 2020 Edition
by Denisa Elena Vlad (Author)
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
Details
Year:
2020
Pages:
228
Language:
English
Format:
PDF
Size:
6 MB
ISBN-10:
3658288663
ISBN-13:
978-3658288662
ASIN:
B082GPMCH3
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