by Elizabeth B. Goldsmith
From artificial intelligence to
identity theft, from what we once thought of as unshakeable institutions
to increasing concerns about privacy and sustainability, consumer
issues are an integral part of daily life. This updated fourth edition
of Consumer Economics offers students an accessible and thorough guide
to the concerns surrounding the modern consumer and brings to light the
repercussions of making uninformed decisions in today’s global economy.
This
definitive textbook introduces students to these potential issues and
covers other key topics including consumer behavior, the history of the
consumer movement, personal finance, legal rights and responsibilities,
and marketing and advertising. Combining theory and practice, students
are introduced to both the fundamentals of consumer economics and how to
become better-informed consumers themselves.
Highlights in this new edition include the following:
- New
case studies and critical thinking projects to encourage students to
develop their critical thinking skills through analyzing consumer
issues.
- Expanded coverage of social media and the impact of social influence on consumers.
- Revised consumer alerts: practical advice and guidance to help students make smart consumer decisions.
- A companion website with PowerPoint slides for each chapter.
Fully
updated, this textbook is suitable for students studying consumer
sciences―what works, what does not, and how consumers are changing.
