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Consuming Crisis: Commodifying Care and COVID-19 (Social Science for Social Justice)
Description
by Francesca Sobande (Author)
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.
Details
Year:
2023
Pages:
161
Language:
English
Format:
PDF
Size:
2 MB
ASIN:
B0B2WTNQKP
ISBN-10:
1529793963, 1529793971
ISBN-13:
9781529793970, 978-1-5297-9397-0, 978-1529793970, 978-1-5297-9396-3, 978-1529793963, 9781529793963
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