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Consumption Behaviour and Social Responsibility: A Consumer Research Approach

Description

(Approaches to Global Sustainability, Markets, and Governance) 1st ed. 2020 Edition 

by Karnika Gupta (Author), Narendra Singh (Author) 

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Details

Year:
2020
Pages:
464
Language:
English
Format:
PDF
Size:
10 MB
ISBN-10:
9811530041
ISBN-13:
978-9811530043
ASIN:
B0893SQMZ7
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