2nd Edition
by Charles W. Chase (Author)
An updated new edition of the comprehensive guide to better business forecasting
Many
companies still look at quantitative forecasting methods with
suspicion, but a new awareness is emerging across many industries as
more businesses and professionals recognize the value of integrating
demand data (point-of-sale and syndicated scanner data) into the
forecasting process. Demand-Driven Forecasting equips you with
solutions that can sense, shape, and predict future demand using highly
sophisticated methods and tools. From a review of the most basic
forecasting methods to the most advanced and innovative techniques in
use today, this guide explains demand-driven forecasting, offering a
fundamental understanding of the quantitative methods used to sense,
shape, and predict future demand within a structured process. Offering a
complete overview of the latest business forecasting concepts and
applications, this revised Second Edition of Demand-Driven Forecasting is the perfect guide for professionals who need to improve the accuracy of their sales forecasts.
- Completely updated to include the very latest concepts and methods in forecasting
- Includes
real case studies and examples, actual data, and graphical displays and
tables to illustrate how effective implementation works
- Ideal
for CEOs, CFOs, CMOs, vice presidents of supply chain, vice presidents
of demand forecasting and planning, directors of demand forecasting and
planning, supply chain managers, demand planning managers, marketing
analysts, forecasting analysts, financial managers, and any other
professional who produces or contributes to forecasts
Accurate forecasting is vital to success in today's challenging business climate. Demand-Driven Forecasting offers proven and effective insight on making sure your forecasts are right on the money.
