1st Edition
by Eric Quint (Author), Gerda Gemser (Author), Giulia Calabretta (Author)
Design leadership at scale requires leaders who design the design
function, establish a thriving environment for the creative team, and
shape the design organization to drive progress, advance innovation, and
enhance meaningful customer experiences.
To examine the
foundations of successful design leadership, the authors performed
extensive in-depth interviews with design leaders working for Fortune
500 organizations across industries. Based on these insights, Design
Leadership Ignited delineates a pathway to design excellence, which
includes establishing a forward-looking strategy and an adequate
organizational structure for the design function, empowering the design
team, and scaling the impact of design across the entire organization.
This book takes the position that a core challenge in the journey
towards design excellence is the need to recognize and balance the
often-contradictory objectives and activities that design leaders
encounter. Combining their practitioner experience and research, the
authors provide a framework to embrace the complexity of design
leadership that will elevate design at scale.
