(Management for Professionals) 1st ed. 2020 edition
by Claude Diderich (Author)
The business environment is changing more rapidly than ever before,
and new business ideas are emerging. This book discusses applying
insights from design thinking to craft novel strategies that satisfy
customer needs, make use of the available capabilities, integrate
requirements for financial success and provide competitive advantage.
It
guides readers through the jungle encountered when developing a
strategy for sustained growth and profitability. It addresses strategy
design in a holistic way by applying abductive reasoning, iteratively
observing customers and focusing on empathy, as well as prototyping
ideas and using customers to validate them.
Uniquely applying
insights from design thinking to strategy, this book is a must-read for
graduates, MBAs and executives interested in innovation and strategy, as
well as corporate strategists, innovation managers, business analysts
and consultants.
