by Louise Møller Haase (Author), Linda Nhu Laursen (Author)
Product
longevity is one of the cornerstones in the transition towards a more
sustainable society and a key driver for the circular economy model.
This book provides designers, developers, and creators with five
distinctive expert strategies, detailed case studies, action guides and
worksheets that support both beginning and advanced design practitioners
in creating new product concepts with long-lasting strategic fits.
Designing for Longevity
shows how expert design teams create original and long-lasting product
concepts from the early development phase. It focuses on integrating
business knowledge, market conditions, company capabilities, technical
possibilities and user needs into product concepts to make better
strategic decisions. It demonstrates how, for products to be durable,
designers must create a long-lasting strategic fit for the customer,
company, and market. Key case studies of products such as Bang &
Olufsen’s A9, LEGO Ninjago and Friends and Coloplasts’ Sensura Mio,
among others, offer readers inspiration, guidance and real-world
insights from design teams showing how the strategies can be applied in
practice. Action guidelines and worksheets encourage broad, analytical
problem-solving to identify and think through challenges at the early
concept stage.
Beautifully designed and illustrated
in full colour throughout, this book combines original research and the
hands-on tools and strategies that design practitioners need to create
useful, sustainable products.
