1st ed. 2020 Edition
by Babu George (Editor), Justin Paul (Editor)
The digital traces that people leave behind as they conduct their
daily lives provide a powerful resource for businesses to better
understand the dynamics of an otherwise chaotic society. Digital
technologies have become omnipresent in our lives and we still do not
fully know how to make the best use of the data these technologies could
harness. Businesses leveraging big data appropriately could definitely
gain a sustainable competitive advantage. With a balanced mix of texts
and cases, this book discusses a variety of digital technologies and how
they transform people and organizations. It offers a debate on the
societal consequences of the yet unfolding technological revolution and
proposes alternatives for harnessing disruptive technologies for the
greater benefit of all. This book will have wide appeal to academics in
technology management, strategy, marketing, and human resource
management.
