1st Edition
by Deborah Kaplan Polivy (Author)
A New Framework for Fundraising
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map
presents the donor lifecycle map, which is circular in form, revealing
how the convergence of the two subject matters―cultivation and the
lifecycle map―can lead to better and more strategic fundraising. Author
Deborah Kaplan Polivy specifically addresses the topic of cultivation
and how, when focused over the donor lifecycle, it can become a logical
and focused activity for obtaining increasingly large gifts.
- Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle
- Coverage
includes Introduction to Donor Cultivation, Defining Donor Cultivation,
Donor Cultivation Tools and the Donor Lifecycle: How and Where They
Intersect, and Impediments to the Implementation Process
- Features a companion website with a variety of online tools to help readers implement key concepts
- Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor Life Cycle Map
seeks to change the perspective from transactional fundraising to
recurring fundraising, beginning with the first donation and extending
to the very last―an endowment that keeps on giving even after death.
