(Advances in Emerging Markets and Business Operations)
by Avinash K Shrivastava (Editor), Sudhir Rana (Editor)
This
volume analyzes the rising inclusion of new and emerging technologies
in business. It measures the effectiveness and challenges of these tools
in various aspects of strategy and decision making within small and big
businesses.
Businesses in the competitive market
must be agile and innovative to drive growth, and the inclusion of
technology and reliance on data science for decision making is fraught
with its own set of challenges. Through various case studies and
analysis of trends, the book explores diverse dimensions of decision
science from a micro as well as macro perspective. It examines the
function, management, and implementation of new technologies, like big
data and AI in business operations and infrastructure, highlighting
their practical applications as well as the barriers to their adoption.
This
book will be useful to scholars and researchers of management studies,
business management, financial management, business economics,
international business, finance and marketing, development studies, and
economics. It will also interest policymakers and practitioners in the
field.
