English | 2020 | EPUB, Converted PDF | 25 MB
Steven Rogers, 1260461440, 1260461459, 9781260461442, 9781260461459, 978-1260461442, 978-1260461459, B07XYMTR9D
Get your business up and running―and keep it thriving―with the latest edition of the classic entrepreneurial resource
For
over 20 years, Steven Rogers’s Entrepreneurial Finance has been the
definitive guide to setting up and managing the financial aspects of
any small- to medium-sized business. But how can today’s entrepreneurs
learn to thrive in the most difficult economy in generations? In this
long-awaited fourth edition, Rogers updates his classic content for the
21st century, revising every chart, graph, and case study to reflect
the modern entrepreneurial landscape.
Inside,
you’ll find the most up-to-date information on writing a growth
business plan, compiling and understanding financial statements, making
a company profitable, valuing a company, cash flow management, debt
and equity financing, and much more. The book is also packed with
brand-new content on such current topics as:
• Entrepreneurship and intrapreneurship models
• Raising venture capital in private markets
• Crowdfunding vs. crowdsourcing
• Financing for minorities and women
• Taking a job with an entrepreneurial firm
Along
with real-world case studies and detailed analysis, all-new classroom
materials for MBA students, and a streamlined approach that makes the
material more accessible than ever, Rogers’s updated content
demystifies the ever-changing world of entrepreneurial finance and
guides you, step by step, through the process of maintaining steady
profitability and business longevity.
Whatever
business you run or plan to launch, this essential guide provides the
tools you need to build a sturdy foundation that will support it for
many years to come.
