1st Edition
by Michael Goldsby (Author), Rob Mathews (Author)
This book focuses on the business
story of Walt Disney and the company he built. Combining a unique blend
of entrepreneurship, creativity, innovation, and a relentless drive to
bring out the best in his teams, Walt Disney created one of the most
successful ventures in business history. Outlining the specific
processes of the company, Goldsby and Mathews provide the reader with
the tools they need to embrace their own entrepreneurial leadership
style, to lead effectively, to be more innovative, and to build a
successful organization.
Through the lens of Disney, the
reader learns the fundamentals of entrepreneurship, innovation, and
leadership. Beginning with a general introduction to the concepts
relevant to the entrepreneurial organization today, the book examines
how Disney built his empire and how the company remains an industry
leader. The book also provides the opportunity to take the
Entrepreneurial Leadership Instrument, which measures one’s style in
leading entrepreneurial ventures. The book is divided into two parts:
•
Part I provides an overview of Disney’s entrepreneurial journey,
including the topics of vision, risk-taking, financing, and human
resource management;
• Part II examines the company’s transition from
a family business into a global operation, including topics such as
succession planning and strategy. Part II also explores Disney Parks
and Resorts, the part of the company that interacts directly with
customers, including topics such as culture, employee engagement,
customer service, and customer experience.
Entrepreneurship the Disney Way
brings entrepreneurship, innovation, and leadership to life through the
compelling story of one of the most recognizable businessmen and
companies of our time. The authors’ interviews with high-level
executives provides the reader with a rare inside look into the way his
company functions. Disney fans, executives, and students of
entrepreneurship, innovation, and leadership will find it a delightful
and informing read.
