Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference

(Eurasian Studies in Business and Economics) 1st ed. 2019 Edition 

by Mehmet Huseyin Bilgin (Editor), Hakan Danis (Editor), Ender Demir (Editor), Ugur Can (Editor) 

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.