(Wiley Series in Survey Methodology) 1st Edition
by Paul J. Lavrakas (Editor), Michael W. Traugott (Editor), Courtney Kennedy (Editor), Allyson L. Holbrook (Editor), Edith D. de Leeuw (Editor), Brady T. West (Editor)
A thorough and comprehensive
guide to the theoretical, practical, and methodological approaches used
in survey experiments across disciplines such as political science,
health sciences, sociology, economics, psychology, and marketing
This
book explores and explains the broad range of experimental designs
embedded in surveys that use both probability and non-probability
samples. It approaches the usage of survey-based experiments with a
Total Survey Error (TSE) perspective, which provides insight on the
strengths and weaknesses of the techniques used.
Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses
experiments on within-unit coverage, reducing nonresponse, question and
questionnaire design, minimizing interview measurement bias, using
adaptive design, trend data, vignettes, the analysis of data from survey
experiments, and other topics, across social, behavioral, and marketing
science domains.
Each chapter begins with a description of the
experimental method or application and its importance, followed by
reference to relevant literature. At least one detailed original
experimental case study then follows to illustrate the experimental
method’s deployment, implementation, and analysis from a TSE
perspective. The chapters conclude with theoretical and practical
implications on the usage of the experimental method addressed. In
summary, this book:
- Fills a gap in the current literature
by successfully combining the subjects of survey methodology and
experimental methodology in an effort to maximize both internal validity
and external validity
- Offers a wide range of types of
experimentation in survey research with in-depth attention to their
various methodologies and applications
- Is edited by
internationally recognized experts in the field of survey
research/methodology and in the usage of survey-based experimentation
―featuring contributions from across a variety of disciplines in the
social and behavioral sciences
- Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study
- Includes more than 20 types of original experiments carried out within probability sample surveys
- Addresses
myriad practical and operational aspects for designing, implementing,
and analyzing survey-based experiments by using a Total Survey Error
perspective to address the strengths and weaknesses of each experimental
technique and method
Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is
an ideal reference for survey researchers and practitioners in areas
such political science, health sciences, sociology, economics,
psychology, public policy, data collection, data science, and marketing.
It is also a very useful textbook for graduate-level courses on survey
experiments and survey methodology.
