1 Edition
by John Smythe (Author), Ruth Saunders (Author)
The comparative numbers between
male- and female-led start-ups are stark. Ninety-one per cent of venture
capital money continues to fund businesses founded solely by men, with
only one per cent of venture capital money invested in businesses
founded solely by women. Yet being a female entrepreneur is not the
preserve of Wonder Woman. It’s for every woman who wants to make it
happen.
Female Entrepreneurs: The Secrets of Their Success encourages
every woman who has dreamt of being an entrepreneur but hasn’t yet
taken the leap to take the first steps towards realising her dreams – as
well as encouraging every woman who has not yet thought about running
her own business to consider it. Additionally, it encourages governments
and the corporate world to recognise and embrace the huge value that
female entrepreneurs bring to society and the economy.
John
Smythe and Ruth Saunders reveal the secrets of the success of fifty-two
female entrepreneurs. They outline wisdom and insights to inspire
budding entrepreneurs to take the leap and offer practical advice on
what to think about when setting your business up for success as well as
when considering whether to scale. They also provide top tips on how to
play to women’s inherent strengths and avoid the weaknesses women face –
as well as how to stay sane and enjoy the journey. This practical,
unique guide provides the encouragement, support and motivation any
aspiring female entrepreneur could need to make those first steps
towards the realisation of their ambitions.
John Smythe and Ruth
Saunders are both entrepreneurs themselves and regularly advise
start-ups on how to launch and scale up for growth.
