(Media Management and Economics Series) 2nd Edition
by Bozena Mierzejewska (Author), Jaemin Jung (Author), Alan Albarran (Editor)
The Handbook of Media Management and Economics has become a
required reference for students, professors, policy makers and industry
practitioners. The volume was developed around two primary objectives:
assessing the state of knowledge for the key topics in the media
management and economics fields; and establishing the research agenda in
these areas, ultimately pushing the field in new directions.
The Handbook's
chapters are organized into parts addressing the theoretical
components, key issues, analytical tools, and future directions for
research. With its unparalleled breadth of content from expert authors,
the Handbook provides background knowledge of the various
theoretical dimensions and historical paradigms, and establishes the
direction for the next phases of research in this evolving arena of
study. Updates include the rise of mobile and social media,
globalization, audience fragmentation and big data.
