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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics 1 Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics 1
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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Description

(Advances in Business Information Systems and Analytics) 

by Anil Kumar (Editor), Manoj Kumar Dash (Editor), Shrawan Kumar Trivedi (Editor) 

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"

Details

Year:
2017
Pages:
455
Language:
English
Format:
PDF
Size:
20 MB
ISBN-10:
1522509976
ISBN-13:
978-1522509974
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