1st Edition
by Don Scales (Author), Fran Biderman-Gross (Author)
We live in a values-driven world.
As times change,
businesses must evolve. The way that leaders have run companies for
generations is no longer relevant.Today -- Purpose wins over products.
Values win over features. Stories win over pitches.Everyone everywhere
craves fulfillment. You must share the reason why you exist and infuse
it into everything you do, in order to thrive.
Many leaders
see the shift in the market and make an effort to adapt. Companies
quickly learn that one-off workshops and off-sites are not enough.
Purpose is more than a press release. Your vision and mission statements
should live in practice as well as print, and permeate through every
aspect of your organization. You must close the gap between the messages
you declare and the experiences you deliver.
How to Lead a Values-Based Professional Services Firm
shares the vital experience and valuable insights that leaders require
to evolve their organizations and navigate the values-driven world we
live in.
• Live your purpose to stay alive and build a faithful following of clients and team members.
• Employ your authentic values as your guide through the modern market and drive profitability.
• Share meaningful stories that emotionally connect with today's clientele to transform them into tomorrow's brand ambassadors.
3 keys to unlock purpose and profit
will enable you to turn the obstacles of the shifting market into your
greatest opportunities, soar above your competitors, and grow your
revenue beyond your highest projections.
