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Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects 1 Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects 1
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Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects

Description

(Innovation, Entrepreneurship, Management: Smart Innovations Set) 1st Edition 

by Claudine Gay (Author), Berangere L. Szostak (Author) 

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.

This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account.

Details

Year:
2019
Pages:
224
Language:
English
Format:
PDF
Size:
3.5 MB
ISBN-10:
1786303175
ISBN-13:
978-1786303172
ASIN:
B07WSXT8BM
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