by Renu Agarwal, Eric Patterson, Sancheeta Pugalia, Roy Green
In recent years, a great deal
of attention has been focussed on the undertaking of managing
innovation. Without the right focus, resourcing and capabilities, firms
struggle to create value through innovation. However, the task of
managing innovation is one of continuous paradoxes where an overly
structured mind-set can impede entrepreneurship, creativity, culture
and the right conditions for disruption. The question remains of how we
can have the right lens to properly understand and appreciate
innovation, and how we can have a flexible set of tools, techniques and
perspectives to support innovation.
This concise text introduces readers to one of the fundamental ideas in the business world.
Insights
into the key ingredients of innovation, including business models,
services, entrepreneurship and creativity are analysed alongside core
contexts, such as disruptive technology. Students of business and
management will appreciate additional coverage of the future of the
field, including open innovation and the dark side of digital
disruption.
This accessible book
provides a thought-provoking, stimulating perspective that will make it
a valuable resource for a range of academic and student audiences
across business and management disciplines.
English | 2023 | PDF | 5 MB | 433 Pages
ISBNs: 0367343029, 0367364425, 978-0367343026, 9780367343026, 978-0367364427, 9780367364427, B0B69SSSKW
