1st Edition
by Lomit Patel (Author)
How can startups successfully
scale customer acquisition and revenue growth with a Lean team?
Out-of-the-box acquisition solutions from Facebook, Google, and others
provide a good start, but the companies that can tailor those solutions
to meet their specific needs, objectives, and goals will come out
winners. But that hasn’t been an easy task—until now.
With this
practical book, author Lomit Patel shows you how to use AI and
automation to provide an operational layer atop those acquisition
solutions to deliver amazing results for your company. You’ll learn how
to adapt, customize, and personalize cross-channel user journeys to help
your company attract and retain customers—to usher in the new age of
Autonomous Marketing.
- Learn how AI and automation can support the customer acquisition efforts of a Lean Startup
- Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
- Explore ways to use AI for marketing purposes
- Understand the key metrics for determining the growth of your startup
- Determine the right strategy to foster user acquisition in your company
- Manage the increased complexity and risk inherent in AI projects
