1st Edition
by Sebastian Gurtner (Author), Jelena Spanjol (Author), Abbie Griffin (Author)
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them
This
PDMA Essentials Book, the third in this series, provides a framework of
individual, organizational, and market and societal constraints that
guides managers in identifying specific constraints related to their
innovation activities and provides them with corresponding tools and
practices to overcome and leverage those constraints.
Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA
is presented in three parts. The first part, Individual Constraints,
provides insights into how to: simultaneously solve social and
commercial needs for greater creativity; apply a multi-stage approach to
overcome knowledge sharing in teams; and anticipate and account for
psychographic differences among customers during product launch. In the
second part, Organizational Constraints, insights emerge that provide
guidance on how to: identify and solve for sources of innovation
constraints within the company; implement and manage virtual NPD teams;
and effectively organize new service development in professional
services. The last part, Market Constraints, examines how to: adapt firm
capabilities to overcome constraints preventing consumers in low-end
and under-resourced markets from purchasing new products; implement
inclusive innovation strategies to address markets constrained by
underdeveloped infrastructures; develop solutions for women and other
disadvantaged market traders in emerging markets.
This book:
- Is
a single comprehensive volume that covers the full spectrum of
constraint-related strategies and techniques in a coherent, integrated
fashion
- Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms
- Offers
how-to knowledge on specific tools and methods as applied to innovating
products and services when facing constraints as well as for the
development of new business models
- Integrates problem- and
solution-based knowledge to enable companies to develop sustainable
growth strategies by leveraging constraints and restrictions toward
innovation strategies, processes and offerings
Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business managers in both startups and well-established firms, and from a broad range of industries from heavy manufacturing to the service sector.
