(Data Analytics Applications) 1st Edition
by Joanna Paliszkiewicz (Editor)
his book is a wonderful collection of chapters that posits how
managers need to cope in the Big Data era. It highlights many of the
emerging developments in technologies, applications, and trends related
to management’s needs in this Big Data era.
―Dr. Jay Liebowitz, Harrisburg University of Science and Technology
This
book presents some meaningful work on Big Data analytics and its
applications. Each chapter generates helpful guidance to the readers on
Big Data analytics and its applications, challenges, and prospects that
is necessary for organizational strategic direction.
―Dr. Alex Koohang, Middle Georgia State University
Big
Data is a concept that has caught the attention of practitioners,
academicians, and researchers. Big Data offers organizations the
possibility of gaining a competitive advantage by managing, collecting,
and analyzing massive amounts of data. As the promises and challenges
posed by Big Data have increased over the past decade, significant
issues have developed regarding how data can be used for improving
management. Big Data can be understood as large amounts of data
generated by the Internet and a variety of connected smart devices and
sensors.
This book discusses the main challenges posed
by Big Data in a manner relevant to both practitioners and scholars. It
examines how companies can leverage Big Data analytics to act and
optimize the business. This book brings together the theory and practice
of management in the era of Big Data. It offers a look at the current
state of Big Data, including a comprehensive overview of both research
and practical applications.
By bringing together
conceptual thinking and empirical research on the nature, meaning, and
development of Big Data in management, this book unifies research on Big
Data in management to stimulate new directions for academic
investigation as well as practice.
