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Management: The Basics

Description

2nd Edition

by Morgen Witzel (Author)

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

Business strategy and how to use it to meet goals

how successful marketing works

how organizations are structured and function

Fundamentals of corporate finance

Human resource management’s role in the management and development of people

the importance of knowledge and culture to management

This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management.

Details

Year:
2022
Pages:
223
Language:
English
Format:
PDF
Size:
6 MB
ISBN-10:
0367775123, 0367775131
ISBN-13:
978-0367775124, 978-0367775131, 9780367775124, 9780367775131
ASIN:
B09RQ7CF21
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