English | 2022 | PDF | 25 MB | 688 Pages
Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu, 1292363517, 978-1292363516, B096VX2XM2, 9781292363516
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
