3rd Edition
by Peter C. Brinckerhoff (Author)
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing
Now in a Third Edition, Mission-Based Marketing
is a direct, practical guide showing how you can lead your
not-for-profit to success in a more competitive world. This book
provides the knowledge and skills you need to build a market-driven
organization that holds onto its core values, does a better job of
providing mission, and successfully competes for funding, clients,
referral sources, staff, and board members.
- Includes new
material on nonprofit websites, social networking and new methods of
communication, advances in technology, customer service in today's
world, and the effects of marketing on fundraising
- Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
- Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development
Filled
with new material, this book appraises the trends that have
dramatically affected the not-for-profit sector in the past several
years, and explains how an organization can shape this shifting
landscape to its ultimate benefit.
