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Multimodal Communication: A social semiotic approach to text and image in print and digital media 1 Multimodal Communication: A social semiotic approach to text and image in print and digital media 1
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Multimodal Communication: A social semiotic approach to text and image in print and digital media

Description

1st ed. 2019 Edition 

by May Wong (Author) 

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

Details

Year:
2019
Pages:
200
Language:
English
Format:
PDF
Size:
7 MB
ISBN-10:
3030154300, 3030154270
ISBN-13:
978-3030154301, 978-3030154271
ASIN:
B07RB8W44L
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