English | 2014 | PDF | 4 MB | 322 Pages
Henrich Greve; Tim Rowley; Andrew Shipilov, 1118561457, 1118561406, 9781118561454, 9781118561409, 978-1118561454, 978-1118561409, B00GVX7RFG
Companies made more than 42,000
alliances over the past decade worldwide, many of which failed to
deliver strong results. This book explains why and how you can seize
the benefits from your business’s network of alliances with customers,
suppliers and competitors.
This network can provide three key advantages:
· superior information
· better cooperation
· increased power
Network
Advantage shows how awareness of these three advantages can help align
your portfolio of alliances with your corporate strategy to maximize
advantages from existing networks and to position your business as an
industry leader.
This book is
written by three leading authorities in the field of organizational
management who work with many international corporate clients. Based on
groundbreaking research and illustrative cases, it provides practical
tools to help you think strategically about reconfiguring your
alliances and partnerships. For business executives, consultants, and
executive MBAs who want to get the most advantage from the combined
power of their alliance portfolios, Network Advantage offers in-depth,
practical guidance. Make it your first strategic connection to gaining
competitive advantage!
Companies’
connections to other firms―their network of alliances―matter for
economic success. In this practical, jargon-free, evidence-based book,
three experienced scholar/educators provide practical tools to
understand your company’s network positioning and what to do to build
webs of relationships that provide competitive advantage and economic
value.
―Jeffrey Pfeffer, professor, Graduate School of Business, Stanford University and co-author of The Knowing-Doing Gap.
The
book, Network Advantage, presents compelling ideas and is a must-read.
It articulates three different perspectives to think about a firm’s
network advantage and shows how a firm can maximize the value of its
alliance network. The book is filled with theoretical and practical
insights on the topic and offers captivating case studies to illustrate
its key points. It is fun to read. I highly recommend this book.
―W. Chan Kim, The BCG Chair Professor of INSEAD and the Co-director of the INSEAD Blue Ocean Strategy Institute
In
this eminently researched book, the authors show how executives and
entrepreneurs alike can unlock the value of alliances. And the book
comes with some "secrets" to success that most managers overlook. Every
CEO, executive and entrepreneur who are collaborating with other firms
ought to read this book.
―Morten T. Hansen, Professor at University of California at Berkeley, author of Collaboration and co-author of Great by Choice.
Don’t
compete alone! “Network Advantage” provides a fresh perspective on how
all firms can benefit from their alliances and partnerships. The
authors seamlessly integrate academic research and real life examples
into a practical step by step guide for unleashing the power,
information and cooperation advantages available in networks. A must
read for thoughtful executives and entrepreneurs alike.
―Stein Ove Fenne, President, Tupperware U.S. & Canada
Having
the "right" business network is everything for a company's success in
Asia and worldwide. With its rich cases and practical tools, this book
is an indispensable guide for a thoughtful executive on how to design,
build and manage a network that will make your firm globally
competitive.
―Yong-Kyung Lee, Former CEO of Korean Telecom, Member of the Korean National Assembly.
Alliances
and Partnerships, in their various formats and guises, are the bridges
that allow businesses to thrive in their ecosystems by leveraging each
other's strengths. The authors show how those bridges, when used
appropriately, can help your firm create an alliance network to enhance
your business power. The book contains many examples and models to
help you shape your own alliance strategy in a world of ever increasing
co-opetition.
―Ricardo T. Dias, Strategic Alliances Director, Hewlett Packard (HP) Software, Asia Pacific & Japan
