by Stuart Thomson (Author)
A
compelling mix of reputation management, crisis leadership and the role
of politics in business, this book provides unique practical steps that
leaders can take to protect their reputations and those of the
organisations they head in an ever more open social media-led world.
Although
leaders increasingly recognise the vital intangible asset that
reputation represents, too many do not really understand what reputation
is and the steps that should be taken to build it and their corporate
value. Given the range of factors depending on the organisation, each
aspect of its complex reputational story needs to be unpicked if a
reputation is to be built, maintained and protected. This step
by-step-guide offers advice on how to develop the strategies needed to
do this, provides clear lessons throughout from a range of experts - and
distinctively, looks beyond the corporate sector to charities,
governments, NGOs and the public sector.
Boards,
trustees, non-executive directors, senior management, and leaders of all
types of organisations need to consider the steps that should be taken
to build, maintain and defend their reputation, and that means knowing
what their reputation is and the audiences that matter most to them.
This book is the roadmap.
