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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations 1 Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations 1
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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Description

1st ed. 2019 Edition 

by Martin Eisend (Author), Alfred Kuss (Author) 

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Details

Year:
2019
Pages:
242
Language:
English
Format:
PDF
Size:
4.5 MB
ISBN-10:
3030107930
ISBN-13:
978-3030107932
ASIN:
B07PDDS64N
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