by Mike King
Design solutions across the Salesforce Customer 360 ecosystem using this definitive guide for Salesforce B2C solution architects, including B2C Commerce, Service Cloud, Salesforce Genie, and Marketing Cloud.
Key Features
- Create a frictionless customer experience and a unified view of all touchpoints
- Avoid expensive rework by getting your architecture right the first time
- Make use of real-world scenarios and best practices to prepare for the B2C Solution Architect certification exam
Book Description
There’s a huge demand in the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With this updated edition of Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations.
The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. A new chapter on Salesforce Genie provides a revised perspective on the latest Salesforce technology to evolve and maintain your ecosystem. As you progress, you'll explore planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.
Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the latest version of the B2C Solution Architect exam.
By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
What you will learn
- Explore key Customer 360 products and their integration options
- Choose the best integration architecture to unify data and experiences
- Plan for requirements, design choices, and implementation sequences
- Architect a single view of the customer to support service, marketing, and commerce
- Integrate Customer 360 solutions into a single-source-of-truth solution
- Orchestrate data and user flows to support functionality from more than one component
- Learn the capabilities and design considerations for Salesforce Genie
- Prepare for the B2C Solution Architect exam
Who This Book Is For
This book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It's primarily written for Salesforce technical architects, application/functional architects, integration architects, enterprise architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you should understand the fundamentals of data integration, APIs, and connected systems in general, along with knowledge of the basics of business-to-consumer (B2C) customer experiences.
Table of Contents
- Demystifying Salesforce, Customer 360, and Digital 360
- Supporting Your Customers with Service Cloud
- Direct-to-Consumer Selling with Commerce Cloud B2C
- Engaging Customers with Marketing Cloud
- Salesforce Ecosystem – Building a Complete Solution
- Role of a Solution Architect
- Integration Architecture Options
- Creating a 360° View of the Customer
- Supporting Key Business Scenarios
- Enterprise Integration Strategies
- Exam Preparation Tools and Techniques
- Prerequisite Certifications
- Commerce and Integration
- Certification Scenarios
- Assessments
