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Small Business Management: Creating a Sustainable Competitive Advantage

Description

7th Edition

by Timothy S. Hatten

Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

Details

Year:
2020
Language:
English
Format:
EPUB, Converted PDF
Size:
20 MB
ISBN-10:
1544330863, 1544356099
ISBN-13:
9781544330860, 9781544356099, 978-1544330860, 978-1544356099
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