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Social Customer Relationship Management: Fundamentals, Applications, Technologies

Description

(Management for Professionals) 1st ed. 2020 edition 

by Rainer Alt (Author), Olaf Reinhold (Author) 

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.

In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Details

Year:
2020
Pages:
127
Language:
English
Format:
PDF
Size:
5 MB
ISBN-10:
3030233421
ISBN-13:
978-3030233426
ASIN:
B07X94Z3SZ
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