Strategic Management 6th Edition
Description
by Frank T. Rothaermel
Frank
T. Rothaermel wrote Strategic Management from the ground up because the
world has changed dramatically since January 2020. Events such as the
COVID-19 pandemic, social justice movements, war, and disenchantment
with the economic system profoundly impact how leaders run companies in
their quest for competitive advantage.
Rothaermel synthesizes and
integrates conceptual frameworks, empirical research, and practical
applications with current real-world examples to help students make
sense of a fast-changing and complex world. Rothaermel is
industry-leading in diversity and inclusion by featuring leaders with
different backgrounds and companies that today’s students can relate to
and thus internalize the knowledge acquired.
This textbook
prepares students with the foundation they need to understand how
companies gain and sustain competitive advantage while developing skills
to become successful leaders capable of making well-reasoned strategic
decisions. As sole author, Rothaermel continues to provide an unmatched
tight linkage between the concepts and cases, resulting in engaging and
enjoyable content.
