English | 2024 | Original PDF | 24 MB | 335 Pages
Ansgar Thiessen; Robert Wreschniok, B0CLSP7WFK, 103247226X, 1003804713, 9781032472263, 9781003804710, 9781032483948, 9781003388791, 9781003804697, 978-1032472263, 978-1003804710, 978-1032483948, 978-1003388791, 978-1003804697, 978-1-032-47226-3, 978-1-003-38879-1
The Strategy Activation Canvas is the
new standard for accelerating strategies – beginning where classical
strategies end: with its activation. While many management and business
canvases focus on developing a strategy, the Strategy Activation Canvas
helps leaders and decision-makers to bring strategies to life.
This
book demonstrates for the first time how entire organizations can be
“activated”: how people can not only perceive and implement a new
strategy, but how entire organizations can be heavily involved in its
making, how strategies are made visible and experienced, and how people
can play an active and sustaining role throughout bringing a strategy
to life. With their decades of experience in large scale organizations,
Thiessen and Wreschniok pair their knowledge with case studies from
Allianz, Baloise, E.ON, Hamburg Commercial Bank, Microsoft, NORD/LB,
Swisscom or Swiss Re, organizations led by leaders who have
significantly accelerated the success and value of their strategies
through strategy activation.
This
book is an essential resource for managers who have responsibility for
strategic initiatives and transformation programs of any kind.
