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The 4Ps in Marketing-Mix

Description

by Werner Pepels (Author) 

'The 4 Ps in Marketing-Mix' are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing °°°° Product policy (product marketing, performance mix and program design),°°°° Pricing policy (countervalue mix and effective pricing),°°°° Promotion policy (classical advertising, online media mix and non-classical advertising),°°°° Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective, the examples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration ('BWL') with a focus on marketing. In particular, it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with, as well as for marketing managers with an international background and/or English as their working language.

Details

Year:
2021
Pages:
258
Language:
English
Format:
PDF
Size:
14 MB
ISBN-10:
3830551029
ISBN-13:
9783830551027, 978-3-8305-5102-7, 978-3830551027, 978-3-8305-4323-7, 978-3830543237, 9783830543237
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