by Thomas J. Donohoe (Author)
In this "in-depth and winningly frank marketing manual" (Kirkus Reviews) Level
Agency CEO Tom Donahoe lays out the definitive digital direct marketing
playbook that every company on Earth needs to deploy in the 21st
Century.
Unlike the hundreds of books about social media or
online advertising concepts, this step by step guide lays out every
strategy and tactic that is essential to achieving the single greatest
achievement in marketing: driving new customers and doing so profitably.
Every
CEO, from startup to Fortune 100, needs to understand every concept in
this book or risk bleeding money and opportunity, which 99% are doing
whether they know it or not. Every marketing professional and small
business owner needs to embrace the tactics laid out or risk being bad
at their job of profitable customer generation and best practice
marketing.
In just over 200 pages, every business professional can
become a smart, customer generation focused digital marketer by
following this playbook.
