(The Academy of International Business) 1st ed. 2019 Edition
by Agnieszka Chidlow (Editor), Pervez N. Ghauri (Editor), Thomas Buckley (Editor), Emma C. Gardner (Editor), Amir Qamar (Editor), Emily Pickering (Editor)
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
In line with the 45th
AIB-UKI conference, this edited collection brings together fresh
perspectives on international business strategy, with a focus on the
challenges faced by multinational enterprises (MNEs) in today’s changing
commercial and political landscape. With a diverse range of
contributors from varying international backgrounds, this book discusses
the different strategies employed by MNEs, and analyses how they cope
with the current global business environment. An extremely useful read
for those studying globalisation and MNEs, this book provides an
interdisciplinary and timely approach to international business
strategy.
