English | 2017 | PDF | 12 MB | 255 Pages
Gary P. Ferraro, Elizabeth K. Briody, 1138632457, 1138202290, 9781138202290, 9781138632455, 978-1138202290, 978-1138632455
Now in its eighth edition, The Cultural Dimension of Global Business
continues to provide an essential foundation for understanding the
impact of culture on global business and global business on culture. The
highly experienced authors demonstrate how the theory and insights of
cultural anthropology can positively influence the conduct of global
business, examining a range of issues that individuals and organizations
face as they work globally and across cultures. The cross-cultural
scenarios presented in each chapter allow students of business,
management, and anthropology alike to explore cultural difference while
gaining valuable practice in thinking through a variety of complex and
thorny cultural issues.
The fully updated eighth edition offers:
•
an expanded focus on organizational activities, with two new chapters
that provide greater insight into organizational culture and change, and
customer engagement;
• fresh case study material with a range of examples drawn from around the world;
•
further resources via a companion website, including a fully updated
Instructor’s Manual and new interactive quiz questions for students.
