(ICA Handbook Series) 1st Edition
by Kory Floyd (Editor)
The Handbook of Communication Science and Biology charts the
state of the art in the field, describing relevant areas of
communication studies where a biological approach has been successfully
applied. The book synthesizes theoretical and empirical development in
this area thus far and proposes a roadmap for future research.
As
the biological approach to understanding communication has grown, one
challenge has been the separate evolution of research focused on media
use and effects and research focused on interpersonal and
organizational communication, often with little intellectual
conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus.
With
contributions from the field’s foremost scholars around the globe, this
unique book serves as a seminal resource for the training of the
current and next generation of communication scientists, and will be of
particular interest to media and psychology scholars as well.
